Type the word "school" into any browser on earth and you are holding one of the last truly self-explanatory addresses on the internet. No explanation, no tagline, no marketing budget required — the name does the work that other companies spend hundreds of millions trying to buy.
Education is a $6-trillion global industry navigated, mostly, through fragments: a district site from 2009 here, a rankings listicle there, a course platform with a made-up name that parents can't pronounce. The demand has never been more enormous. The front door has never been built.
Cars found their address. Hotels found theirs. Learning is still waiting for its own.
Booking a flight, buying a home, finding a job — each of those journeys eventually consolidated behind one obvious name. The journey of learning, the one every human being takes, is the last great consolidation left on the open web.
This page is a concept — a first sketch of what School.com becomes when it's treated like the landmark it is: the place where a parent finds the right kindergarten, a teenager compares universities honestly, and a forty-year-old starts the course that changes everything. Somewhere between those three people is the biggest education brand of the next decade. It already has a name.